Business is all about numbers: what you get out should be consistent with what you put in. However, life has a habit of not working-out the way you expect it to.

Anyone who’s run a marketing campaign before knows that…

Bottom line – if you’re not making money, you’re losing it.

That mantra holds true whether you’re bootstrapping to get your first $1,000 or whether you’re managing a seven-figure marketing and sales budget.

Sales and marketing come down to revenue: how much money is coming into your business...